There’s a schism happening in the world of interface design. Seeing that we design interfaces every day, it’s important that we take note, if not take sides. The debate is over a design concept known as skeuomorphism, and while the discussion is, by definition, cosmetic, it gets to the very core of how we interact with the physical objects of the past and the digital objects of the future.

An Intro to Skeuomorphism

skeuomorphism

a derivative object which retains ornamental design cues to a structure that was necessary in the original

Apple has been the ultimate abuser user of skeuomorphism. It’s evident in almost every app they’ve baked into the iPhone and iPad.

As web standards have matured over the years, few new features have had quite the impact on web design as the ability to choose from and display a limitless number of fonts on your website.

Unless you’re a web design nerd (like me) you probably have no idea what “responsive web design” means. However, you may notice that more and more of the sites you visit every day are embracing this technology. And it could be the key to getting your customers' attention. In a nutshell, responsive websites automatically and dynamically customize the look of each page based on the device you’re using to view it.

Your website provides potential customers with a first impression of your business. While you no doubt know how important first impressions are when meeting people, you may be surprised to learn, when it comes to your website, first impressions are made extremely quickly, are hugely influenced by design, and have far-reaching implications for your business.