Know your audience. It’s the first thing they teach you in English comp 101, yet it’s the most important lesson I ever learned. Its value, not just in writing, but in any creative process, can’t be overstated. In order to educate, entertain, or entice your target market in the most effective way, you have to identify and relate to them.
Quick, what internet browser are you using to read this blog post? And don’t tell me it’s Netscape! If you’ve never bothered to notice the icon you click every day to get to Facebook, take heed. The internet is a colossal, wonderful, and potentially dangerous place, which is why it’s so important to ensure you’re using a modern web browser.